What's Inside:
Pre-Launch (60 Days Out)
Narrative engineering, community seeding, KOL strategy that actually converts. The foundation 95% of teams skip.
Launch Day Execution
Hour-by-hour schedule, announcement formulas, founder visibility tactics. What to do when it's 11pm and the launch goes sideways.
Post-Launch Strategy
The part nobody plans. How to avoid the 8-14 day community cliff. 30-day content calendar template included.
Failure Modes (The Real Alpha)
The 7 most common launch killers - from someone who's seen them all. Launching too early, KOL over-reliance, founder ghosting.
Copy-Paste Templates
Announcement tweets, AMA scripts, crisis response, KOL briefs, whitelist forms. Ready to use today.
Real Metrics That Matter
D30 retention, organic vs paid ratios, KOL-free baseline. Stop optimizing for vanity - track what predicts survival.
"Most Web3 launch playbooks are written by people who've never run a real launch with real budget, real community pressure, and real consequences when things go wrong."
- From the introduction
Get Your Free Copy
Enter your email. Instant download. No spam. Just the playbook.
✓ Check your email!
Your playbook is on the way. (Check spam if you don't see it in 2 minutes.)
No payment. No upsell. This is how we build authority - by giving away what actually works.